AUSA ’27 media pack
Your brand. 50,000 students and staff.
AUSA runs the University of Auckland’s biggest student events. Partner with us across marquee festivals, campus activations, and year-round engagement to put your brand in front of students online and in person.
Every package can be customised to suit your brand and budget. Talk to us about bespoke builds.
50k
Students and staff to reach
10k
Daily O*Week Festival footfall
43k
Social media following
Who you’re reaching
49,951 students and 6,541 staff, with student numbers projected to grow 2.4% in 2027.
Ethnicity
- Asian53%
- Pākehā / European27%
- Pacific8%
- Māori7%
- MELAA4%
- Other or did not say1%
International students
- China73.6%
- India6.9%
- United States6.1%
- Republic of Korea2.7%
- Vietnam1.5%
The Big Four: O*Week 2027
Alfred Street is the epicentre of UoA’s City Campus, next to the food courts, Student Hub, Hiwa Rec Centre, Albert Park, AUSA House, the library, Shadows (our student bar), and the Clubs Expo.
Mon–Wed · 1–3 March
10k daily footfall
O*Week Festival
Main stage and street stage, basketball shootout zone, live bands, DJs, cultural performances, giveaways, inflatable games, professional athlete engagements, 30+ stalls, food trucks, and more.
O*Week · 1–3 March
4k attendees
Alfred Street Party
Headline concert with national and international artists. Two stages, VIP experiences, pop-up bars, and giveaways. Alfred Street closes to traffic, and your brand owns the street.
Mon 1 March · 7–10pm
2k attendees
Accom Toga Party
A captive audience of first-year accommodation students plus limited general admission, hosted at the main stage. Live DJs and pop-up bars. Receptive, social, and brand-aware.
Mon–Fri · 22–26 February
5k incoming first-years
Academic O*Week
O*Week packs handed to incoming first-years. UoA101 sessions reach 14 captive groups of 500, with daily activities for 800+ students. Their first week on campus, and they’re paying attention.
O*Week packages
All prices exclude GST. Early bird pricing applies to commitments confirmed before 30 November 2026. Ready to lock in? Send us a booking request.
Bronze
O*Week Activation
$4,250 ex GST
Early bird. Standard $4,600 ex GST
Includes
- 3 days activation at O*Week Festival (Mon, Tue & Wed)
- 3m × 3m stall site with power supply + WiFi
- 1× off-peak social media story
Silver · Most popular
Dual Semester Reach
$7,500 ex GST
Early bird. Standard $7,850 ex GST
Includes
- 3 days activation at O*Week Festival (March)
- 3 days activation at ReO*Week Festival (July)
- Optional: activation at the end-of-year ‘Class Out ’27’ celebrations (October)
- 3m × 3m stall site + site selection priority
- 1× bespoke on-campus activation mid-semester
Media exposure
- 1× on-peak social post during the festival window
- 1× on-peak story post
- 1× on-peak social post + story, Semester One
- 1× on-peak story post + story, Semester Two
- EDM ad in Semester One and Two (pick your dates)
- Half-page ad in the O*Week Student Magazine
- 1× mid-semester media or pop-up activation, Semester One Media: giveaway, EDM, social or Craccum advertising. Activation: pop-up sampling, quiz night sponsor, workshop.
Gold
Presenting Sponsor
POA
Naming rights + maximum exposure. Choose O*Week Festival, Alfred Street Party, or Toga Party.
Includes
- “O*Week Festival 2027 presented by [your brand]” or “Alfred Street Party presented by [your brand]”
- Prime logo on all collateral: e-screens, posters, social media, website, O*Week magazine, EDMs, and a 2027 wall planner feature (6,000 units)
- Captive brand promotion to all first-year students in UoA101 sessions
- Premium festival stall site, upgraded to 6m × 3m with site selection priority
- Brand on stage and event signage, exclusive MC shoutouts, custom activations
- 2× car parks, overnight storage, setup and packdown assistance
- Post-event impact report: reach and value summary
- Complimentary VIP Alfred Street Party tickets for your team
O*Week add-ons: on site
Add to any package, or book on their own. All prices exclude GST.
$750
O*Week packs
Your product or promotional material packed into the O*Week bags given to 6,000 first-year UoA students. Product to be delivered to AUSA by 5 February.
$2,000 per day
1-day stall
Stretched for time or resource? Book a single-day stall site. Subject to availability.
$1,700
Daily roaming ambassador slots
Two people per product within a designated area (Alfred Street, Atrium, Quad & Lawn). Ideal when product distribution is the goal. Limited spots available.
$320 per staff, per day
Staffing
Short on people to run your stall? Our young, energetic, and competent ambassadors can represent your product.
$500
Stage activation / game
A brand-sponsored game on the main stage, featured in the festival schedule. Our creative team can design one or adapt your idea. Prizes provided by your brand.
$1,500–$2,200
Signage / scrims
Large-format branded scrims at key Symonds Street intersections and the main CBD-to-campus entrance via Albert Park. Seen by thousands of students and public during one of the busiest weeks of the year.
$150 per night
Overnight storage
Security watches the stalls every night, but storage inside AUSA House keeps your equipment extra safe and out of the weather.
Min. RRP $99
Donate prizes
We run stage competitions all week. Donate product, vouchers, or prizes and we’ll give them away with a shoutout to your brand.
O*Week add-ons: digital and print
Available standalone or as add-ons to any package. All prices exclude GST.
Beyond O*Week
Want presence at O*Week and right through the year of study? We’ll build out a package to suit, and we do our best to offer discounted rates to brands committed to long-term engagement on campus that directly improves the student experience.
March–October
Themed weeks
Film & Media, Fashion & Pop-culture, Money, Pride, Women’s Fest, and the four Taha weeks: Whānau (relationships and social connection), Hinengaro (mental health and wellbeing), Wairua (purpose and values), and Tinana (sport and movement).
- Traffic
- AUSA runs 2 marquee events each week (200–600 students), with 8–20 more AUSA-supported club events (20–500 students each). Dates confirmed October 2026, and each week is promoted uni-wide 2–3 weeks out.
- Opportunity
- Overarching named sponsorship of a themed week, plus activation space across its schedule. For example, Money Week workshops, quiz nights and pitching comps, or Tinana Week fun runs, rooftop pilates and 3×3 basketball.
19–21 July
ReO*Week Festival
Mon–Wed, 10am–3pm. 15+ brand stalls, freebies, celebrity appearances, live performances, competitions, giveaways, DJs, inflatables, laser tag, rock climbing, and more. Nights: comedy shows, quiz nights, and gigs.
- Traffic
- 5,000+ daily festival footfall. Night events 150–600.
- Opportunity
- Full festival sponsorship and stall activations. Welcome packs, ‘AUSA Socials’ activations, and UoA101 sessions are the easy wins.
Apr · Jun · Aug · Oct
Mid-semester and semester-end send-offs
Semester One: 9 April and 4 June. Semester Two: 27 August and 22 October. Marquee dates in the Shadows calendar, the day before students head into their breaks. Live music, entertainment, pop-up bars, and activities from 12pm to late.
- Traffic
- Around 800 students, peaking from 4pm with a steady 250–300 in the bar until midnight. That’s without any significant marketing, so a brand bringing it to life could lift attendance considerably.
- Opportunity
- Giveaways, entertainment presented by your brand, visual presence, and activation.
Mid-August
Po Fiafia and International Festival
Two of AUSA and the University’s marquee events. Po Fiafia celebrates Pasifika and Māori culture with performance, song, dance, and laughter, and has a big pull for students and whānau. International Festival celebrates the many cultures in our student population, with performances, bands, food, and games.
- Traffic
- Both events are ticketed, with a captive audience of 600–800.
- Opportunity
- Activation, event sponsorship, and support for cultural student associations.
Mid-September
Māori Week
A full week of workshops, activities, performances, sport, and kapa haka celebrating our Māori students, organised by Māori student associations and groups across campus. It ends with a party that usually features a charting Māori artist.
- Traffic
- 8–20 events across the week, with 20–500 students at each.
- Opportunity
- Activation, event sponsorship, and support for cultural student associations.
Year round
Campus engagement and the new AUSA event space
Pop-up bar events, quiz and comedy nights, bespoke workshops and activations, club events, halls day out, study packs, student supply drops, e-screens, the student magazine, and Shadows club house. These are flexible and can be positioned anywhere in the semester.
- New for 2027
- A newly fitted-out AUSA event space in the main Student Hub building from early 2027, for student, partner, and University events. We’re open to naming or presenting sponsorship.
What partners say
The event staff and volunteers were amazing and so helpful! The activations and entertainment provided were awesome. It was obvious how much fun students were having and it was packed every single day. It felt like the busiest O’Week we’d seen in a while.
Sarah Accorsi JBL
I could not be more grateful and impressed by all of the support from the event staff over the 2 days! Everyone went above and beyond. Took away so much of the stress as everyone was always happy to assist.
Amber Kiehl’s
Client was really happy with the outcome of the event. A staff member from Unilever NZ attended and complimented my client on the great activation and students lining up to get their products. I truly hope we can do this again next year!
Vici Page Reborn / Vaseline (Australia)
Activate with AUSA in 2027
We’re already seeing demand for next year. Secure your spot and take advantage of early bird pricing before 30 November 2026.
Request a booking
All sponsored content, advertisements, social media posts, and promotional material produced in connection with AUSA partnership agreements are subject to review and approval by the AUSA Student Executive prior to publication. AUSA reserves the right to decline or request amendments to any content that does not align with its values, policies, or obligations to the student body.