AUSA runs the biggest student events at the University of Auckland, giving your brand direct access to over 45,000 students online and in person. Whether you want a stall on campus, stage presence, social media reach, or year-round brand integration, we have a package to suit your goals and budget.
All packages can be customised and tailored to your brand and budget. We're happy to chat through bespoke ideas to maximise your ROI and brand presence on campus.
45k+
Total student reach online & in person
8–10k
Students through O'Week Festival daily
2.5–3k
Alfred Street Party attendees
14.7k
Instagram followers
20k
EDM database (8+ sends)
Our Events
UoA's biggest event of the year. Three days of activation across the City Campus festival, followed by the Alfred Street Party concert featuring local and international acts.
8–10k
Daily festival footfall
2.5–3k
Street Party capacity
5k
O'Week bags distributed
- Main stage, pop-up B stage, basketball shootout zone
- 30+ stalls, food trucks, cultural performances, DJs
- Inflatable games, giveaways, professional athlete engagements
- 4,500 accommodation students reached via targeted EDMs
The mid-year version of O'Week, welcoming returning and new students back to campus for Semester Two. Same format, same energy — another major opportunity to get your brand in front of the full student body.
8–10k
Daily festival footfall
- Full festival activation format — same as O'Week
- Stall sites, stage presence, and social media available
- Included in Silver and Gold tier full-year packages
- Available as a standalone Bronze tier activation
Sponsorship Packages
All prices exclude GST. Early bird pricing available if confirmed before 3 December 2025.
- 3 days activation at O'Week Festival (Mon–Wed)
- 3m × 3m stall site
- Power supply + WiFi
- 1× off-peak social media story (Facebook 25k + Instagram 14k)
- 3 days activation at O'Week Festival (March)
- 3 days activation at Re-O'Week Festival (July)
- Optional: End of Year 'Class Of' Celebrations (October)
- 3m × 3m stall site + setup & packdown assistance
- Overnight storage included
- 1× mid-semester media or pop-up activation, Semester One
- 1× mid-semester media or pop-up activation, Semester Two
- 1× IG/FB feed post + 1× story post per festival
- Feature in O'Week highlights reel
- Half-page ad in O'Week & Re-O'Week magazines
- "[Event] presented by [your brand]" naming rights
- Prime logo on e-screens, posters, social media, website & EDMs
- Wall planner feature (6,000 units distributed to students)
- Captive audience promotion in all UoA101 first-year sessions
- 6m × 3m stall site with site selection priority
- Brand on stage & event signage, banners, MC shoutouts
- Stage activation & custom brand engagements
- 2× car parks + overnight storage + packdown assistance
- Post-event Impact Report: engagement summary & reach data
- Complimentary concert tickets (Alfred Street Party option)
On-Site Add-Ons
À la carte additions to any package — all prices exclude GST
$750
O'Week Bags
Your product or promo material packed into O'Week bags, distributed to 5,000 first-year students.
$2,000 / day
1-Day Stall
Book a single day stall site. Subject to availability. Perfect if you're stretched for time or resource.
$1,550
Roaming Ambassadors
Two roaming ambassadors across Alfred Street, Atrium & Quad. Limited spots. Ideal for product distribution.
$320 / day
Staffing
Energetic AUSA ambassadors to man your stall and represent your product. Per staff member, per day.
$500
Stage Game / Activation
Brand-sponsored game from the main stage. 4 slots per day. Prizes provided by your brand. Custom or adapted formats available.
$150 / night
Overnight Storage
Secure storage inside AUSA House for your equipment overnight during the festival.
$15,000
Full Atrium Stall Site
96m² customisable floorspace above Alfred Street with guaranteed footfall. Includes Silver Package deliverables.
From $99 RRP
Donate Prizes
Have your product given away in stage competitions all week with brand shoutouts from the MC. Min. RRP $99 NZD.
Digital & Print Advertising
Available standalone or as add-ons to any package. All prices exclude GST.
📌 Wall Planner Ads — $500 ex GST (4 spots available) · 8cm × 7cm ad space in the annual wall planner distributed in all O'Week packs and available at AUSA House year-round. Great for sustained brand visibility across the full academic year.
What Partners Say
The event staff and volunteers were amazing and so helpful! The activations and entertainment provided were awesome — it was obvious how much fun students were having and it was packed every single day. It felt like the busiest O'Week we'd seen in a while.
I could not be more grateful and impressed by all of the support from the event staff over the 2 days! Everyone went above and beyond — took away so much of the stress as everyone was always happy to assist.
Client was really happy with the outcome. A staff member from Unilever NZ attended and complimented the great activation and students lining up to get their products. I truly hope we can do this again next year!
Vici Page
Reborn / Vaseline (Australia)
Ready to get involved?
Packages can be customised to your brand and budget. We're already seeing strong demand for 2026 — secure your spot and take advantage of early bird pricing.
Get in touch
All sponsored content, advertisements, social media posts, and promotional material produced in connection with AUSA partnership agreements are subject to review and approval by the AUSA Student Executive prior to publication. AUSA reserves the right to decline or request amendments to any content that does not align with its values, policies, or obligations to the student body.